Sarah Pappalardo
About Sarah Pappalardo
Sarah Pappalardo is a VP of Digital Content at Phenomenal Media and a co-founder of Reductress, where she has significantly enhanced digital strategies and e-commerce revenue. She has a background in English and Communication from DePaul University and has been recognized in various media outlets for her contributions to comedy and digital content.
Work at Phenomenal Media
Sarah Pappalardo serves as the Vice President of Digital Content at Phenomenal Media since 2022. In this role, she leads the digital presence and content strategy for the organization. Her responsibilities include overseeing the development and execution of digital content initiatives that align with the company's goals. Pappalardo's experience in digital strategy and content management contributes to Phenomenal Media's growth and visibility in the digital landscape.
Current Role at Reductress
Pappalardo is a co-founder and editor at Reductress, where she has worked since 2013. She has played a significant role in developing the digital strategy and short-form video content for the platform. Under her leadership, Reductress has seen a substantial increase in e-commerce revenue, growing by seven times over two years. Pappalardo also produced the platform's two flagship podcasts, further enhancing its digital content offerings.
Previous Experience in Digital Content
Before her current roles, Pappalardo gained experience in various positions related to digital content and project management. She worked as a copywriter and project manager at SmartSign from 2008 to 2009. She also held positions as an interactive producer at Plenty NYC from 2011 to 2013 and as a producer at Big Spaceship in 2013. Additionally, she served as a project manager at UsableNet from 2009 to 2011, contributing to her expertise in managing digital projects.
Education and Expertise
Pappalardo studied at DePaul University, where she earned a Combined B.A/M.A. in English and Communication from 2004 to 2008. This educational background has equipped her with strong communication skills and a deep understanding of content creation and strategy. Her academic achievements complement her professional experience in the media and digital content industries.
Recognition and Achievements
Pappalardo has received recognition for her contributions to the media landscape. She was listed on Rolling Stone’s '50 Funniest People Right Now' and named one of TIME Magazine’s '23 People Who Are Changing What's Funny Right Now.' Additionally, she was included in Adweek’s 'Creative 100: Innovators Reshaping the Media Landscape.' These accolades highlight her impact in the fields of comedy and digital content.