Megan O'connell
About Megan O'connell
Megan O'Connell serves as the Director of Marketing and Branding at Philadelphia International Airport, where she manages a $1.4 million annual budget and develops marketing strategies to enhance non-aeronautical revenue. She has a diverse background in marketing, having held various roles at companies such as Insomnia Cookies and the New York Jets.
Current Role at Philadelphia International Airport
Megan O'Connell serves as the Director of Marketing and Branding at Philadelphia International Airport (PHL) since 2022. In this role, she oversees a marketing and branding budget of $1.4 million annually. Her responsibilities include developing cohesive marketing plans aimed at driving non-aeronautical revenue. O'Connell also facilitates a consumer insights program to promote innovation within the airport's products and services. She focuses on building relationships with business partners, stakeholders, and customers to enhance the airport's overall branding strategy.
Previous Experience in Marketing Management
Before her current position, O'Connell worked at MarketPlace PHL as the Marketing and Customer Service Manager from 2019 to 2022. Her earlier roles at Insomnia Cookies included Marketing Manager for eight months in 2018 and New Store Coordinator for one year from 2016 to 2017. Additionally, she served as Project Coordinator at Insomnia Cookies for ten months from 2017 to 2018. These positions contributed to her expertise in marketing strategy and customer engagement.
Educational Background in Communications
Megan O'Connell holds a Master of Science in Communications from the S.I. Newhouse School of Public Communications at Syracuse University, where she studied from 2017 to 2019. She also earned a degree in Public Relations with a focus on Speech Communication from Kutztown University of Pennsylvania, attending from 2007 to 2011. This educational foundation supports her skills in marketing and branding within her professional roles.
Career Development in Sales and Marketing
O'Connell's career includes diverse roles in sales and marketing. She worked as an Account Executive and Inside Sales Representative for the New York Jets from 2011 to 2013. Additionally, she was employed at FoodMatch as an East Coast Sales Support Representative and Assistant to the SVP of Sales for ten months in 2013 to 2014. These experiences have equipped her with a comprehensive understanding of customer relations and sales strategies.