Frederic De Wilde
About Frederic De Wilde
Frederic de Wilde is the President for South and Southeast Asia, CIS, Middle East, and Africa at PMI, with a strong background in economics and management from top Belgian universities.
Title: President, South and Southeast Asia, Commonwealth of Independent States, Middle East and Africa Region
Frederic de Wilde holds the position of President for the regions of South and Southeast Asia, the Commonwealth of Independent States, the Middle East, and Africa at Philip Morris International (PMI). He has a significant role overseeing operations and strategy implementations across these diverse and demanding markets. His leadership involves steering the company's growth while addressing region-specific challenges and opportunities.
Education and Expertise: Economics and Management Degrees
Frederic de Wilde has an educational background that includes a degree in economics from the Université Libre de Bruxelles. Furthermore, he holds a master's degree in management from the Vrije Universiteit Brussel. These academic credentials have given him a solid foundation in both macroeconomic principles and organizational management practices, which have been critical in his various leadership roles.
Career Background: From Colgate-Palmolive to PMI
Frederic de Wilde began his career as a Regional Sales Manager at Colgate-Palmolive in Belgium before moving to Philip Morris International (PMI) in 1992 as a Brand Manager for L&M in Belgium. His early career involved gaining valuable experience in sales and brand management, which laid the groundwork for his subsequent leadership positions.
Positions at Philip Morris International
At PMI, Frederic de Wilde's career advanced through multiple significant roles. He served as Marketing Director and Sales Director for Philip Morris Spain S.L., then moved on to be Managing Director of Philip Morris Greece. He was also integral to PMI's acquisition and integration of Papastratos in Greece. Later, as the Managing Director of PMI Italy in 2005, he further solidified his leadership credentials. Subsequently, he held positions as President of Philip Morris Japan KK and Senior Vice President of Marketing & Sales before taking on his current role.