Marian Salzman
About Marian Salzman
Marian Salzman is a seasoned executive in the public relations and communications sector, currently serving as the Senior Vice President & Chief Corporate Citizenship Officer, with a rich history of leadership roles at major global firms.
Current Title and Role
Marian Salzman currently holds the position of Senior Vice President & Chief Corporate Citizenship Officer. In this role, she is responsible for overseeing and guiding corporate social responsibility initiatives and efforts. Her leadership focuses on integrating corporate citizenship into the broader company strategy, ensuring corporate practices are in line with societal expectations and values.
Previous Roles at PMI
Before her current role, Marian Salzman served as the Senior Vice President, Global Communications at PMI starting in April 2018. In this capacity, she directed global communication strategies and efforts to build and maintain the company's reputation. Her work involved managing public relations, internal communications, and broader communication campaigns on a global scale.
Leadership at Havas PR North America
Marian Salzman had a significant impact during her nearly decade-long tenure at Havas PR North America, beginning in 2009. She initially served as President and later took on the role of Chief Executive Officer in 2011. Additionally, she co-created and chaired the Global Collective, overseeing Havas PR operations across several continents, ensuring consistent strategic direction and operational excellence.
Executive Experience at Porter Novelli and JWT
Before her time at Havas, Marian Salzman held key marketing roles at leading PR firms. She was Chief Marketing Officer (CMO) at Porter Novelli from 2008 to 2009, where she managed marketing strategies and client relations. Prior to that, she served as CMO at JWT Worldwide from 2005 to 2008, leading global marketing initiatives and driving brand communications.
Early Career and Innovations
Marian Salzman co-founded CyberDialogue in the early 1990s, where she was a pioneer in utilizing online focus groups for social research. This innovative approach allowed for new methodologies in gathering consumer insights and understanding social behaviors. Her early career also included roles such as Executive Vice President and Chief Strategy Officer at Euro RSCG Worldwide (Havas) from 2001 to 2004.
Educational Background
Marian Salzman holds a degree in sociology from Brown University. Her academic background in sociology laid a foundation for her career in strategic communications, public relations, and social research. The education provided her with a deep understanding of societal structures and behaviors, which she has applied throughout her various professional roles.