Stefano Volpetti

Stefano Volpetti

Chief Consumer Officer Designing A Smoke Free Future Iqos @ Philip Morris International

About Stefano Volpetti

Stefano Volpetti is the President of Smoke-Free Inhaled Products and Chief Consumer Officer, with a background in consumer-centric marketing and business transformation.

Stefano Volpetti: President, Smoke-Free Inhaled Products

Stefano Volpetti holds the position of President of Smoke-Free Inhaled Products. In this role, he oversees the development and implementation of smoke-free products that cater to evolving consumer preferences. His responsibilities include steering the strategic direction of product innovation and ensuring alignment with consumer-focused strategies.

Stefano Volpetti: Chief Consumer Officer

As Chief Consumer Officer, Stefano Volpetti focuses on enhancing consumer engagement and satisfaction. His role involves understanding consumer needs and translating them into effective marketing strategies and product developments. His leadership ensures that the company's offerings remain relevant and appealing to its target market.

Stefano Volpetti's Education at LUISS University

Stefano Volpetti earned his degree in business administration from LUISS University in Italy. This educational background provided him with a strong foundation in business management and administration, which has supported his career in various high-level marketing and executive roles.

Stefano Volpetti's Professional Background

Stefano Volpetti has a rich professional background, having worked for 22 years at Procter & Gamble. During his tenure, he reached the position of Vice President for a multifunctional, global business unit. His career then advanced to Luxottica Eyewear, where he served as Chief Marketing Officer, showcasing his extensive experience in the consumer goods and eyewear industries.

Stefano Volpetti's Expertise in Marketing Programs

Stefano Volpetti specializes in consumer-centric marketing programs, business model transformation, digital acceleration, and disruptive innovation. His expertise allows him to create impactful marketing strategies that resonate with consumers, drive business growth, and keep pace with technological advancements and market trends.

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