Werner Barth
About Werner Barth
Werner Barth is the President of the Combustibles Category & Global Combustibles Marketing at Philip Morris International, with a career spanning over three decades at the company.
Werner Barth's Education and Expertise
Werner Barth holds a degree in economics from Ludwig Maximilian University in Germany. This academic background has laid the foundation for his comprehensive understanding of market dynamics and economic principles, which have been crucial throughout his extensive career in the tobacco industry.
Werner Barth's Career at Philip Morris International
Werner Barth joined Philip Morris International (PMI) in 1990 as a Marketing Trainee at Philip Morris Germany. Over the years, he has held various positions including roles in marketing, product management, brand supervision, and group management. Barth's trajectory within the company has been notable for his progression through key leadership positions in different geographical regions, highlighting his versatility and adaptability in diverse markets.
Werner Barth's Role as President, Combustibles Category & Global Combustibles Marketing
Werner Barth is currently serving as the President, Combustibles Category & Global Combustibles Marketing at PMI. In this role, Barth is responsible for overseeing the global strategy and execution for PMI's combustible tobacco products. His extensive experience and deep understanding of the industry are pivotal in driving the company's marketing initiatives and sustaining its market leadership in the combustibles category.
Werner Barth's Leadership in Marketing and Sales
Throughout his career, Werner Barth has consistently demonstrated strong leadership in marketing and sales. He was appointed Marketing Director for Philip Morris Spain in 2002, Sales Director for Philip Morris Germany in 2004, and later became Managing Director for both Philip Morris Benelux and Philip Morris Germany. In 2015, Barth's expertise was recognized with his appointment as Senior Vice President, Marketing & Sales, followed by his role as Senior Vice President, Commercial in 2018.