Detlef Kloke
About Detlef Kloke
Detlef Kloke serves as the Senior Director of Marketing & Technical Sales at PHOENIX CONTACT, a position he has held since 2019. With a career at the company spanning over two decades, he emphasizes customer understanding and effective communication strategies.
Current Role at PHOENIX CONTACT
Detlef Kloke serves as the Senior Director of Marketing & Technical Sales at PHOENIX CONTACT, a position he has held since 2019. In this role, he is responsible for overseeing marketing strategies and technical sales initiatives. His leadership contributes to the company's efforts in enhancing communication and customer engagement. Kloke's extensive experience within the company allows him to leverage insights gained from previous roles to drive marketing effectiveness.
Previous Positions at PHOENIX CONTACT
Throughout his career at PHOENIX CONTACT, Detlef Kloke has held multiple positions that reflect his expertise in marketing and sales. He served as Fachreferent Marketing from 2000 to 2002, Vertriebsgruppenleiter Westdeutschland from 2003 to 2009, Marketing Director from 2016 to 2019, and Regional Sales Manager from 2010 to 2016. His journey began as a Vertriebsingenieur from 1997 to 2000. Each role contributed to his comprehensive understanding of the company's operations and market dynamics.
Education and Expertise
Detlef Kloke studied at Universität Gesamthochschule Paderborn, Abt. Soest, where he focused on Elektrische Energietechnik and earned a Dipl. Ing. degree. His educational background provides a solid foundation for his work in technical sales and marketing. Kloke's expertise encompasses strategic marketing, customer relationship management, and sales leadership, which he applies to enhance PHOENIX CONTACT's market presence.
Advocacy for Communication Strategies
Detlef Kloke advocates for the Newsroom model as a mindset and co-working platform to improve communication strategies within organizations. He emphasizes the importance of understanding customer needs and acting authentically and sustainably. Kloke believes that the 'why' of the company is essential for effective communication, a principle that has guided PHOENIX CONTACT for nearly a century. His focus includes setting clear goals, identifying target audiences, and developing core stories aligned with business plans.