Friederike Baum
About Friederike Baum
Friederike Baum is a User Experience Research Analyst with expertise in advertising psychology, currently working at PHOENIX CONTACT in Blomberg, Germany. She has a strong interest in marketing, design, and data analysis, and has been a lecturer in eCommerce and web design at alfatraining Bildungszentrum since 2015.
Work at PHOENIX CONTACT
Friederike Baum has been employed at PHOENIX CONTACT as a User Experience Research Analyst since 2022. In this role, she focuses on enhancing user experiences through research and analysis. Her work involves understanding user behavior and preferences, which informs the design and development of products and services. This position is located in Blomberg, Nordrhein-Westfalen, Deutschland.
Current Role at alfatraining Bildungszentrum e. K.
Since 2015, Friederike Baum has served as a Dozentin für eCommerce und Webdesign at alfatraining Bildungszentrum e. K. In this capacity, she teaches courses related to eCommerce and web design, leveraging her expertise in advertising psychology and its application to internet marketing. Her teaching role has allowed her to share knowledge and insights with students in the field.
Education and Expertise
Friederike Baum holds a Diplom-Psychologin degree from Technische Universität Braunschweig, where she studied psychology from 1988 to 1995. Additionally, she achieved a qualification as a Webprogrammierer from Profil GmbH. Her educational background provides a strong foundation in understanding human behavior, which she applies to her work in user experience and eCommerce.
Background in Advertising Psychology
Friederike Baum possesses expertise in advertising psychology, particularly its application within internet and eCommerce contexts. Her strong interest lies at the intersection of marketing, design, and data analysis. This unique combination of skills enables her to analyze user interactions and improve overall user experience.
Passion for User Experience
Friederike Baum has a passion for understanding human behavior and its impact on user experience. This interest drives her research and analysis efforts, allowing her to contribute effectively to projects aimed at enhancing user satisfaction and engagement.