Kassandra Mosby
About Kassandra Mosby
Kassandra Mosby serves as the Global Marketing and Communications Manager at Phoenix Contact, where she has worked since 2012. She specializes in developing global marketing strategies for the oil and gas and marine offshore sectors, collaborating with international teams and agency partners.
Work at Phoenix
Kassandra Mosby has served as the Global Marketing and Communications Manager at Phoenix Contact since 2012. In this role, she has been instrumental in developing global marketing strategies tailored for the oil and gas and marine offshore sectors. Her responsibilities include defining the global copy strategy and value proposition for these industries. Mosby collaborates with international marketing teams, guiding them from strategy planning through to execution. She also leads cross-functional project teams to establish comprehensive market approaches, ensuring alignment across various business units.
Education and Expertise
Kassandra Mosby holds a staatl. geprüfte Kommunikationswirtin degree from Akademie für Kommunikation Kassel. She also earned a Diplom Betriebswirtin (BA) from Hochschule Kassel, where she completed a dual studies program. Her educational background provides her with a solid foundation in communication and business management, which she applies in her current role in global marketing and communications.
Background
Before joining Phoenix Contact, Kassandra Mosby worked at SMA Solar Technology AG for 11 months as part of the Customer Loyalty Program, specifically focusing on the SMA Bonus Program. This experience contributed to her understanding of customer engagement and loyalty strategies, which she has leveraged in her subsequent roles in marketing and communications.
Achievements
Throughout her career, Kassandra Mosby has developed and executed global marketing strategies for the oil and gas and marine offshore sectors. Her leadership in cross-functional project teams has facilitated the creation of effective market approaches in these industries. Mosby’s collaboration with agency partners has also enhanced the delivery of B2B campaigns across multiple touchpoints.