Klaas Heinrichs
About Klaas Heinrichs
Klaas Heinrichs serves as the Global Director of Digital Experience Management at Phoenix Contact, a position he has held since 2019. He has extensive experience in e-commerce and online marketing, having worked in various roles at companies such as Ledvance and Metro Cash and Carry.
Current Role at Phoenix Contact
Klaas Heinrichs serves as the Global Director Digital Experience Management at Phoenix Contact. He has held this position since 2019, contributing to the company's digital strategy and enhancing customer engagement through innovative digital solutions. His role involves overseeing the development and implementation of digital experience initiatives that align with the company's global objectives.
Previous Experience at Ledvance
Prior to his current role, Klaas Heinrichs worked at Ledvance in various capacities. He was the Head of Ecommerce Europe West Etail and Trade from 2018, following his tenure as the E-commerce Sales Director E-retail Europe West in 2017. He also held the position of Global Online Marketing Manager at Ledvance from 2016 to 2017. His experience at Ledvance focused on enhancing online sales strategies and marketing efforts across Europe.
Professional Background in E-commerce
Klaas Heinrichs has a solid background in e-commerce, having worked in various roles that emphasize online sales and marketing. He was the Online Category Manager E-commerce at Metro Cash and Carry from 2012 to 2013 and served as the Head of Online Sales at Fressnapf Tiernahrungs Gmbh from 2013 to 2014. His diverse experience in the e-commerce sector has equipped him with valuable insights into digital sales and customer engagement.
Education and Qualifications
Klaas Heinrichs earned a Bachelor of Business Administration from Fontys Hogeschool Pedagogiek, completing his studies from 2005 to 2009. This educational background provided him with foundational knowledge in business principles, which he has applied throughout his career in various managerial roles.
Work History in Marketing and Sales
Before focusing on e-commerce, Klaas Heinrichs worked as a Specialist Onsite Marketing Europe at Office Depot from 2009 to 2012 in Boca Raton, Florida. His early career experiences laid the groundwork for his expertise in marketing and sales, which he has further developed in subsequent roles across different companies.