Klaas Heinrichs
About Klaas Heinrichs
Klaas Heinrichs serves as the Senior Director Global Digital Business at Phoenix Contact, a position he has held since 2021. With extensive experience in e-commerce and digital marketing across various sectors, he has previously worked for companies such as Office Depot, Metro Cash and Carry, and LEDVANCE.
Work at Phoenix Contact
Klaas Heinrichs has been serving as the Senior Director Global Digital Business at Phoenix Contact since 2021. In this role, he oversees digital strategies and initiatives aimed at enhancing the company's online presence and business performance. Prior to this position, he held the role of Director Global Digital Business at the same organization from 2019 to 2021. His tenure at Phoenix Contact reflects a commitment to advancing digital business practices within the electrical and electronic manufacturing sector.
Previous Experience in E-Commerce
Before joining Phoenix Contact, Klaas Heinrichs worked at LEDVANCE in various roles, including Head of Ecommerce Europe West Etail & Trade and Global Online Marketing Manager. His experience at LEDVANCE spanned from 2016 to 2019, where he focused on e-commerce strategies and online marketing initiatives. Additionally, he served as an Online Category Manager at Metro Cash and Carry for one year and as a Specialist Onsite Marketing at Office Depot for three years, contributing to his extensive background in the retail and wholesale sectors.
Education and Expertise
Klaas Heinrichs studied at Fontys University of Applied Sciences, where he pursued a Bachelor of Business Administration (BBA) in International Business and Management Studies (IBMS) from 2005 to 2009. His educational background complements his professional experience, particularly in areas such as conversion optimization and online advertising strategies. He possesses expertise in both B2C and B2B marketing, which is essential for driving online sales performance.
Background in Retail and Wholesale Sectors
Klaas Heinrichs has a demonstrated history of working in the retail and wholesale sectors. His career includes significant roles in e-commerce and online marketing, where he has developed strategies to enhance sales and customer engagement. His work experience spans multiple companies and positions, showcasing his adaptability and understanding of market dynamics within these industries.