Matthew Ferrara
About Matthew Ferrara
Matthew Ferrara is a marketing and product management intern at Phoenix Contact and a team leader at Hershey Entertainment & Resorts. He has experience in creating product sample kits, developing mobile applications, and implementing SEO strategies, along with aspirations to start a small business in graphic design and photography.
Work at Phoenix Contact
Matthew Ferrara has been employed at Phoenix Contact since 2016 as a Device Connection Marketing and Product Management Intern. In this role, he is responsible for creating product sample kits and developing mobile product applications tailored for the sales team. He actively participates in campaign branding efforts for both new and existing products. Additionally, he implements SEO strategies to improve product visibility on distributor websites, contributing to the overall marketing effectiveness of the company.
Current Role at Hershey Entertainment & Resorts
Matthew Ferrara has served as a Team Leader at Hershey Entertainment & Resorts since 2011. With over a decade of experience in this role, he oversees various team operations and ensures efficient service delivery. His long tenure at the organization highlights his commitment and ability to manage responsibilities effectively within a dynamic environment.
Education and Expertise
Matthew Ferrara earned a Bachelor's Degree in Digital Communications from Lebanon Valley College, where he studied from 2013 to 2017. His educational background provides him with a solid foundation in digital marketing and communication strategies, which he applies in his current roles. His expertise encompasses product management, marketing, and SEO strategies, enhancing his contributions to his employers.
Previous Internships
Prior to his current positions, Matthew Ferrara gained experience through internships at TE Connectivity and the Pennsylvania Principals Association in 2015. At TE Connectivity, he worked as a Product Management and Marketing Intern for three months, while at the Pennsylvania Principals Association, he served as a Public Relations/Communications Intern for four months. These internships provided him with practical experience in marketing and communications.
Entrepreneurial Aspirations
Matthew Ferrara has expressed aspirations to start a small business focused on graphic design, photography, and videography. This ambition reflects his creative interests and desire to leverage his skills in a personal venture, potentially combining his marketing expertise with his passion for visual arts.