Rossella Zanelli
About Rossella Zanelli
Rossella Zanelli is a Brand & Communication Manager currently working at Phoenix Contact since 2020, with a diverse background in marketing roles at RS Components and other companies over several decades.
Current Role at Phoenix Contact
Rossella Zanelli serves as the Brand & Communication Manager at Phoenix Contact since 2020. In this role, she focuses on developing a recognizable brand image that enhances the company's reputation in the market. She ensures consistent messaging across various corporate communication channels, including social media, online advertising, newsletters, public relations, and events.
Previous Experience at RS Components
Prior to her current position, Rossella Zanelli held several roles at RS Components. She worked as the Governance Marketing Manager Europe from 2010 to 2012, and as the Head of Global Marketing Communication from 2013 to 2016. Additionally, she served as the Media Marketing Manager for 15 years, from 1995 to 2010. Her experience at RS Components contributed to her expertise in marketing communication across Europe.
Past Roles and Responsibilities
Rossella has held various marketing positions throughout her career. She worked at Intense Srl for one month in 2017 as Responsabile Marketing and at Gruppo RTS as Responsabile Marketing - Coordinatrice settore formazione from 2017 to 2018. She also served as Head of Marketing Communications EMEA at RS Components for 10 months in 2012 to 2013. Her roles involved managing communication strategies and marketing initiatives.
Education and Language Skills
Rossella Zanelli studied at Liceo A. Manzoni in Milan, where she achieved a Diploma linguistico from 1978 to 1983. This education provided her with a strong foundation in languages, which has been beneficial in her marketing and communication roles.
Event Management and Communication Expertise
Throughout her career, Rossella has organized and implemented approximately 100 industry events, trade shows, and sponsorships. She has managed a network of 12 communication agencies and 200 journalists across 250 technical publications, focusing on both offline and online advertising and editorial content.