Anuroop Kumar
About Anuroop Kumar
In summary, my name is Anuroop Kumar & my areas of expertise are growth marketing, paid social, customer/user acquisition, startup growth, & web3. My primary skill is problem-solving. My growth marketing firm - Inflect Digital, is the fastest rising growth marketing agency for BIPOC founders & markets. My web3 startup - PHX NFT is creating community education and onboarding at scale while creating both the ecosystem & infrastructure for hyperlocal web3 entrepreneurship & user adoption. For the longer story, I am the son of Indian immigrants who were compelled to move back to India when I was 10 years old - after my father lost everything he worked for due to health issues. I come from a line of proud men & strong women where being self-made is a badge of honor. So with that, I set off to come back to the US at 17 years old by myself. Within 4 years, I had put myself through high school, represented AZ as a top 50 medical student prospect at a National Conference, earned a full scholarship to the University of Arizona, and led a social entrepreneurship project which won Top 16 in the country. I dropped out of school to support my parents who were going through immensely difficult times due to my father's health - and ended up working at a fashion startup for women's luxury fashion. Here I emerged as their Head of Business Development & Growth - pioneering the then-new social media marketing tactics on IG/FB to help explode DTC sales from $6k to $360k in just one year. (At a $12k or so budget) This led me to being noticed and recruited by Facebook (Meta) - where I worked 3 years as an Advertising Account Rep - but my time there told me that marketing was changing and something needed to be redefined. With that I left with a colleague to start Inflect Digital - a growth marketing firm hyper-focused on growth & profitability. We found our success with e-commerce, SaaS, tech startups, & even local services companies. Today, Inflect Digital is the fastest rising growth marketing firm for BIPOC founders and markets in the US. Not ones to stagnate, we eventually came across web3 and immediately understood the power this had to equalize and create equitable economic solutions. The problem was people didn't know about it, understand it, or realize how to use it. From there we started our ambitious PHX NFT company - & are happy to say, we will change the world with this.