Harrison Steed

Harrison Steed

Founder & President @ PickTrace

About Harrison Steed

Harrison Steed is the President and co-founder of PickTrace, a company he started with his brother on their family farm, which has since achieved significant milestones including cash-flow positivity and a successful Series A funding round.

President of PickTrace

Harrison Steed serves as the President of PickTrace. Along with his brother Austin Steed, Harrison co-founded PickTrace, a company that provides technology solutions aimed at agricultural productivity. He has played a pivotal role in shaping the company’s vision and operational strategies, guiding the enterprise from its inception to its current status.

Co-Founder of PickTrace

Harrison Steed co-founded PickTrace with his brother Austin Steed. The initial concept for PickTrace was brainstormed by the brothers for their family farm in the summer of 2013. The company secured its first external customer in the summer of 2014, confirming the viability of their innovative approach to agricultural management.

Graduation from Y Combinator and Initial Growth

Harrison Steed and his team graduated from Y Combinator's start-up accelerator program in the summer of 2015. This milestone marked the hiring of their first employee and set the stage for further development. By the summer of 2017, PickTrace had solidified its product-market fit among enterprise growers and implemented a comprehensive go-to-market plan.

Series A Funding and Relocation

In the winter of 2018-2019, Harrison Steed led PickTrace in raising Series A funding aimed at scaling the company's operations. Following this successful fundraising, the company relocated its headquarters to Glendale, Los Angeles. This move was strategic in furthering PickTrace’s growth and expanding its market reach.

Product Evolution and Team Expansion

In the spring of 2020, Harrison Steed oversaw significant advancements at PickTrace. The company tripled its headcount in the preceding 12 months and rearchitected its product to deliver a next-generation version. These efforts were critical in aligning the company’s offerings with the evolving needs of its customers and strengthening its market position.

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