Lucía Sanguinetti Parodi
About Lucía Sanguinetti Parodi
Lucía Sanguinetti Parodi serves as the Head of Marketing at multiple organizations, including Ambit Technology, PideDirecto LATAM, and Directo Group since 2023, and has been with SoyHabitue since 2020. She holds a degree in Social Communication from Universidad Católica del Uruguay and has a background in full stack development.
Work at PideDirecto LATAM
Lucía Sanguinetti Parodi serves as the Head of Marketing at PideDirecto LATAM since 2023. In this role, she is responsible for developing and implementing marketing strategies to enhance brand visibility and drive customer engagement. Her leadership in marketing initiatives aims to position PideDirecto as a key player in the food delivery sector within the Latin American market.
Current Positions in Marketing
In addition to her role at PideDirecto LATAM, Lucía holds the position of Head of Marketing at Ambit Technology, Directo Group, and SoyHabitue. Each of these roles commenced in 2023, indicating her active involvement in multiple organizations simultaneously. At SoyHabitue, she has been contributing to marketing efforts since 2020, showcasing her extensive experience in the field.
Education and Expertise
Lucía Sanguinetti Parodi has a diverse educational background. She studied at Universidad Católica del Uruguay, where she earned a Licenciatura en Comunicación Social from 2016 to 2020. Additionally, she completed a Full Stack Developer program at Senpai Academy in 2021. Her studies in Lengua de señas uruguaya at APASU further demonstrate her commitment to inclusive communication.
Previous Work Experience
Before her current roles, Lucía worked at LUCERO Comunicación & Producción as a digital communication specialist from 2020 to 2021. She also gained experience as an account assistant at BCW Global, where she worked on projects for major clients such as Samsung and PepsiCo from 2019 to 2020. These positions contributed to her expertise in marketing and communication.
Early Education
Lucía completed her early education at Colegio Seminario, where she studied Bachillerato en Medicina from 2001 to 2014. This foundational education provided her with a broad knowledge base, which she later applied in her communication and marketing studies.