Oscar Fuentevilla
About Oscar Fuentevilla
Oscar Fuentevilla serves as the Head of Product at PideDirecto, where he emphasizes the importance of functional design. He has extensive experience in product management and user experience design across various companies in Mexico and the UK.
Current Role at PideDirecto
Oscar Fuentevilla serves as the Head of Product at PideDirecto, a company that is part of Y Combinator's Summer 2021 batch. He has held this position since 2022, contributing to the development and execution of product strategies in Monterrey, Nuevo León, México. In this role, he focuses on translating ideas into integrated functional solutions, emphasizing the principle that form follows function.
Previous Experience in Product Management
Prior to his current role, Oscar worked as a Product Manager at Opinew from 2021 to 2022. His tenure lasted 11 months in Monterrey, where he was responsible for overseeing product development and management. He also held the position of Senior Product Designer at Arceptive for 8 months in 2021, further enhancing his expertise in product design and user experience.
Background in User Experience and Design
Oscar has extensive experience in user experience and design. He worked as a Senior User Experience Designer at NEORIS from 2019 to 2021 and as a User Experience Lead at Bizvento from 2018 to 2019. His earlier roles include positions as a UI/UX Designer at Infosel and as an Editorial Designer at Milenio Diario, where he developed a strong foundation in design principles and user-centered approaches.
Educational Qualifications
Oscar holds a Master's degree in Administration with a focus on Strategic Planning from Universidad Ciudadana de Nuevo León, which he completed in 2022. He also earned a Bachelor's degree in Graphic Design from Universidad de Monterrey, graduating in 2012. His educational background supports his professional expertise in product management and design.
Implementation of Agile Practices
In his various roles, Oscar has implemented Agile practices and tools such as Jira to improve the scalability of development teams. He enjoys collaborating with multidisciplinary and multicultural teams, viewing design limitations as opportunities for creative problem-solving. His focus remains on creating digital solutions that enhance commercial processes, including conversion, onboarding, and retention.