Leigh Evenson
About Leigh Evenson
Leigh Evenson serves as the Director of Operations at Pietra Marketplace, where they have worked since 2019. They have a strong background in digital marketing, having held various roles at Path Interactive and possessing expertise in SEO, PPC, and social media management.
Current Role at Pietra Marketplace
Leigh Evenson serves as the Director of Operations at Pietra Marketplace, a position held since 2019. In this role, she oversees various operational functions, ensuring efficient processes and effective management within the organization. Her responsibilities include coordinating teams and optimizing workflows to enhance overall performance. Leigh's experience in digital marketing contributes to her ability to implement data-driven strategies that align with the company's objectives.
Previous Experience at Path Interactive
Leigh Evenson has an extensive background with Path Interactive, where she worked for seven years in various roles. She began as a Digital Marketing Intern in 2012, followed by positions as an SEO Specialist, Digital Account Coordinator, and Digital Account Executive. Her tenure at Path Interactive allowed her to develop a comprehensive understanding of digital marketing, including SEO, PPC, and social media management. This experience laid the foundation for her current operational leadership.
Education and Expertise
Leigh Evenson holds a Master of Arts (M.A.) in Corporate Communications from Baruch College, which she has been pursuing since 2016. Prior to that, she earned a Bachelor of Arts (B.A.) in Mass Communication/Media Studies from Wilfrid Laurier University, completing her studies in 2012. Her educational background complements her professional expertise in digital marketing, where she is proficient in tools such as Google Tag Manager, Yext, Spherex, Rank Ranger, and Conductor.
Digital Marketing Skills
Leigh Evenson possesses a diverse skill set in digital marketing, with a focus on SEO, PPC, and social media management. Her proficiency extends to managing and analyzing digital marketing campaigns, utilizing advanced tools to track performance and optimize strategies. This expertise enables her to effectively contribute to operational success and drive results in her current role at Pietra Marketplace.