Nicole Mc Minn (Quevillon)
About Nicole Mc Minn (Quevillon)
Nicole Mc Minn (Quevillon) serves as the Director of Customer Experience at PiinPoint, where she has worked since 2021. She has extensive experience in analytics and strategic initiatives across various industries, including finance and retail, and has held several key positions at companies like Deloitte Canada and Aurora Cannabis Inc.
Current Role at PiinPoint
Nicole Mc Minn serves as the Director of Customer Experience at PiinPoint, a position she has held since 2021. In this role, she focuses on enhancing customer interactions and ensuring a positive experience for users of PiinPoint's services. Her work involves leveraging her extensive background in analytics and strategic initiatives to drive improvements in customer satisfaction and engagement.
Previous Experience at Aurora Cannabis Inc.
Prior to her current role, Nicole Mc Minn worked at Aurora Cannabis Inc. in various capacities. She was a Senior Brand Manager for San Rafael '71 in 2021 and held the position of Senior Category Manager for Flower & Pre-Rolls from 2020 to 2021. Additionally, she served as the Analytics Manager for the Recreational Market from 2018 to 2020. Her experience at Aurora Cannabis involved developing brand strategies and analyzing market trends.
Experience at Deloitte Canada
Nicole Mc Minn has a history of working at Deloitte Canada, where she held multiple roles. She was a Senior Specialist for four months in 2018 and worked as an Analyst in Strategic Analytics and Modelling from 2016 to 2018. Additionally, she completed a co-op position as a Tax Analyst in 2012. Her time at Deloitte provided her with a strong foundation in analytics and strategic planning.
Educational Background
Nicole Mc Minn studied at Dalhousie University, where she earned a Bachelor of Commerce Co-op degree with an Alternate Focus in Chinese Studies from 2010 to 2014. Her education equipped her with both qualitative and quantitative skills, which she applies in her professional roles to address strategic questions with data-driven insights.
Skills and Expertise
Nicole Mc Minn specializes in driving strategic initiatives for consumer-facing organizations through analytics. She has expertise in developing strategies across various industries, including finance, grocery, liquor retail, and loyalty programs. Her ability to analyze market trends and consumer behavior allows her to provide valuable strategic insights.