Sally Woo
About Sally Woo
Sally Woo is the Director of Growth Marketing at PiinPoint, where she has worked since 2024. With a background in marketing and public relations, she has held various roles in notable companies and educational institutions, including Uncharted Software and the University of Toronto.
Work at PiinPoint
Sally Woo has been serving as the Director of Growth Marketing at PiinPoint since 2024. In this role, she focuses on developing and implementing strategies to drive growth and enhance market presence. Her expertise in integrated marketing programs supports product releases and launches, aligning with PiinPoint's objectives in the competitive landscape of location intelligence.
Previous Experience in Marketing
Prior to her current position, Sally Woo held various marketing roles. She was the Marketing Director at Uncharted Software from 2021 to 2023, where she led marketing initiatives. Before that, she served as the Marketing Manager at the same company from 2016 to 2021. Her career also includes positions as a Marketing Coordinator at SolidCAD Solutions and a Public Relations Assistant at Torchia Communications, contributing to her comprehensive marketing skill set.
Education and Expertise
Sally Woo earned her Bachelor of Commerce degree in Management and Economics from the University of Toronto - Rotman School of Management, completing her studies from 2008 to 2012. She also holds a Postgraduate Certificate in Public Relations from Humber College, which she achieved from 2012 to 2013. Additionally, she has pursued further education in Copywriting at the University of Toronto School of Continuing Studies since 2019.
Background in Student Engagement
Sally Woo began her career as a Student Ambassador at the University of Toronto from 2009 to 2012, where she engaged with prospective students and promoted university programs. She also served as a First-Year Learning Community Peer Mentor during her time at the university, helping new students acclimate to their academic environment.
Professional Development and Skills
Sally Woo actively seeks learning experiences through attending conferences and professional development events. She specializes in creating integrated marketing programs that resonate with target markets, demonstrating her ability to blend B2B marketing strategies with B2C tactics. Her commitment to continuous improvement reflects her dedication to the marketing field.