Frederic Delaunay
About Frederic Delaunay
Frederic Delaunay is the Senior Director of Marketing, Media & Commerce Innovation at Pilot44, where he has worked since 2023. With 18 years of agency experience, he has held various roles in marketing and brand strategy across multiple locations, including New York and Paris.
Work at Pilot44
Frederic Delaunay has been serving as the Senior Director of Marketing, Media & Commerce Innovation at Pilot44 since 2023. In this role, he focuses on developing innovative marketing strategies and enhancing media performance to drive commerce growth. His extensive background in marketing and media positions him to lead initiatives that align with the company's goals.
Education and Expertise
Frederic Delaunay holds a Master's degree in Management from the Indian Institute of Management Bangalore, where he participated in an MBA Exchange Program from 2005 to 2006. He also earned a Bachelor's degree in Finance & Economics from the University of Paris I: Panthéon-Sorbonne from 2000 to 2003. Additionally, he obtained a Master's degree in General Management with a specialization in Digital Marketing and New Marketing Models from KEDGE Business School from 2003 to 2005.
Professional Background
Frederic Delaunay has accumulated 18 years of agency experience, working in various roles that include Senior Marketing Consultant at FullSIX Groupe, Head of Performance Media at Havas CX, and Business Director at BETC FULLSIX. His career also includes positions as Account Director at Grand Union and Co-Founder of Votre Sommelier. He has a strong background in leading brand campaigns across disciplines such as media, innovation, strategy, and management.
Previous Positions
Prior to his current role, Frederic Delaunay held several significant positions. He was the Head of Performance Media at Havas CX from 2019 to 2023 and served as Business Director at BETC FULLSIX from 2015 to 2019. Earlier in his career, he worked as an Internet & CRM Consultant at Danone and as a Content Strategy Director at BETC FULLSIX from 2010 to 2015. His diverse experiences have contributed to his expertise in marketing and media.
Passion for Brand Growth
Frederic Delaunay is passionate about growing brands with a purpose. He embraces new challenges and seeks to implement innovative strategies that enhance brand value. His commitment to taking on audacious challenges reflects his proactive approach to marketing and brand management.