赵异科
About 赵异科
Zhao Yike is the Manager of the Data Marketing Center at Ping An Direct, where he has worked since 2013. He holds a Bachelor's degree in Mathematics and a Master's degree in Operations Research from Nanjing University, and he has extensive experience in predictive modeling and customer analytics.
Work at PING
Currently, the individual serves as the Manager of the Data Marketing Center at Ping An Direct, a division of Ping An Insurance (Group) Company of China, Ltd. This role has been held since 2013, amounting to over 11 years of experience in the organization. Responsibilities include leading the management and implementation of Know Your Customer (KYC) projects for the Life Business Unit, focusing on data integration and customer segmentation. The individual also oversees the KYC Advanced Analytic project, which is a strategic initiative aimed at developing a customer-centric data analysis platform.
Education and Expertise
The individual holds a Bachelor's degree in Mathematics and a Master's degree in Operations Research, both obtained from Nanjing University. This educational background provides a strong foundation in analytical skills and quantitative methods. The expertise includes constructing customer-oriented working structures through customer insight and behavior analysis, which aids in optimizing product and service offerings. Additionally, the individual has implemented the 'Test & Learn' strategy across the sales process at Ping An Direct, enhancing marketing planning and execution.
Background
Prior to joining Ping An, the individual worked at CIGNA-CMB as an Assistant Manager in the Customer Value Management and Product Development Division from 2011 to 2013. This role involved responsibilities related to customer value management. Before that, the individual served as a Consultant in the Professional Service and Delivery Department at SAS from 2009 to 2011. This experience contributed to the development of skills in data analysis and customer insights.
Achievements
In the current role at Ping An, the individual has led the development of predictive modeling and decision support platforms, supporting the integrated financial strategy of Ping An Group. The management of KYC projects has been a significant focus, integrating data to design and build data marts while establishing customer segmentation and propensity models. These initiatives reflect a commitment to enhancing customer understanding and improving service delivery.