晗 牟
About 晗 牟
晗 牟 is an insurance product manager at 中国平安, where he has worked since 2017, focusing on enhancing product offerings and customer engagement. His efforts have led to significant improvements in conversion rates and premium growth.
Work at 中国平安
Currently, the individual serves as an insurance product manager at 中国平安, a position held since 2017. In this role, they have focused on enhancing various aspects of insurance products and services. Notable contributions include redesigning the online store page, which resulted in a 5% increase in conversion rates. Additionally, they improved the renewal management process by analyzing renewal data and optimizing renewal functions. Their efforts in product line improvement led to a significant premium growth of over 50% in 2018.
Education and Expertise
The individual possesses expertise in insurance product management, data analysis, and customer engagement strategies. They have demonstrated skills in user profiling and scenario-based service offerings, which have improved customer segmentation and engagement. Their analytical capabilities have been instrumental in enhancing customer stickiness and contribution, contributing to a 45% year-over-year increase in customer numbers.
Background
Prior to their current role, the individual worked as a data analyst at ChannelIQ for a brief period in 2015. This experience provided foundational skills in data analysis, which they have since applied in their insurance product management role. Their background in data-driven decision-making has supported their initiatives in optimizing insurance products and services.
Achievements in Product Management
Throughout their tenure at 中国平安, the individual has achieved significant milestones in product management. They implemented improvements to a non-auto insurance product line, resulting in over 50% premium growth in 2018. Their strategic enhancements in customer engagement and retention have led to a substantial increase in customer numbers, showcasing their effectiveness in driving business growth.