Qiong Xie
About Qiong Xie
Qiong Xie is the Founder and Branding Director of 上海素然农业科技有限公司, where she has worked since 2014. With a background in English Education and International Communication, she has extensive experience in brand promotion and strategic planning.
Work at 上海素然农业科技有限公司
Qiong Xie has served as the Founder and Branding Director of 上海素然农业科技有限公司 since 2014. In this role, she has been instrumental in establishing the brand '利天然', which specializes in camellia oil. Her focus has been on penetrating the first-tier cities market in China. Xie leads a creative team that is responsible for the design of the brand's logo and oversees the strategic planning and execution of media outreach for brand promotion. She organizes and plans conferences around press releases to enhance media relations for '利天然'.
Previous Experience at PING AN INSURANCE
Prior to her current role, Qiong Xie worked at PING AN INSURANCE (GROUP) COMPANY OF CHINA, LTD as a Client Manager from 2013 to 2015. During her two years in this position, she developed skills in client management and strategic communication, contributing to her overall expertise in brand management and promotion.
Education and Expertise
Qiong Xie has a diverse educational background. She studied English Education at Hunan Normal University, earning a BA from 2004 to 2008. She furthered her education at Southeast Missouri State University, where she achieved a Graduate Diploma in English Education from 2006 to 2007. Xie also holds a Master's degree in International Communication from American University, obtained from 2009 to 2011. Her educational experiences have equipped her with a strong foundation in communication and education, which she applies in her professional endeavors.
Background in Strategic Planning
Qiong Xie possesses extensive experience in strategic planning and execution of media outreach, particularly for brand promotion. Her background includes managing and running a brand department, showcasing her leadership and organizational skills. She has a deep understanding of both Chinese domestic and foreign policy, as well as US-China relations, which informs her strategic business decisions.
Previous Roles at Worldwatch Institute and American University
Before founding 上海素然农业科技有限公司, Qiong Xie held positions at the Worldwatch Institute and American University. She worked as a China Program Fellow at the Worldwatch Institute from 2011 to 2012, where she contributed to various projects. Additionally, she served as a Graduate Research Associate at American University in 2010 for three months, further enhancing her research and analytical skills.