Shenyi Zuo
About Shenyi Zuo
Shenyi Zuo is a Brand Manager at PING AN in Shanghai, China, with a focus on business innovation in e-commerce and market strategy. He has extensive international experience and holds multiple master's degrees in Project Management and Innovation Strategy.
Work at PING AN
Shenyi Zuo has been serving as a Brand Manager at PING AN since 2020. In this role, based in Shanghai, China, Zuo focuses on enhancing brand visibility and driving marketing strategies. The position involves overseeing brand initiatives and ensuring alignment with the company's overall objectives. Zuo's experience in brand management contributes to PING AN's efforts in maintaining a competitive edge in the financial services sector.
Education and Expertise
Shenyi Zuo holds a Master's degree in Innovation Strategy from IAE Aix, which was completed from 2012 to 2013. Additionally, Zuo earned a Master's degree in Project Management from North Carolina State University, studying from 2012 to 2014. Zuo also has a Bachelor's degree in Advertising from Fudan University, obtained between 2007 and 2011. Zuo's educational background supports a strong foundation in business innovation and project management.
Background
Shenyi Zuo has a diverse professional background with experience in various roles across multiple countries. Prior to joining PING AN, Zuo worked as a Brand Manager at OneConnect Financial Technology from 2018 to 2020 and at China CEFC Energy Company Limited from 2016 to 2018. Zuo's earlier positions include roles in innovation consulting at Air Products and Chemicals and Gemalto, as well as a market analyst position at Groupon. This international experience spans the USA, France, and China.
Achievements
Throughout Shenyi Zuo's career, there has been a consistent focus on business innovation, particularly in e-commerce and market entry strategies. Zuo has developed expertise in technology transfer to market, utilizing analytical tools such as big data systems and SPSS. This skill set has been instrumental in driving brand strategies and enhancing market positioning in previous roles.