Ziyan Liu
About Ziyan Liu
Ziyan Liu is a Risk Analyst with expertise in marketing strategies, product management, and digital marketing. He has worked at notable companies such as Google and PING AN, and holds a Master's degree in Marketing Science from Columbia Business School.
Work at PING AN
Ziyan Liu has been employed as a Risk Analyst at PING AN since 2021. In this role, Liu focuses on analyzing risk factors and developing strategies to mitigate potential financial losses. The position is based in Shanghai, China, where Liu has gained valuable experience in the financial services sector. Liu's work contributes to PING AN's commitment to providing comprehensive risk management solutions.
Previous Experience in Risk Analysis
Prior to joining PING AN, Ziyan Liu worked as a Risk Analyst at PICC in 2018 for one month in Yangzhou, Jiangsu, China. This role provided Liu with foundational experience in risk assessment and management. Additionally, Liu served as a Pharmaceutical Research Analyst at Essence Securities Co., Ltd in 2019 for three months in Shanghai City, China, where the focus was on analyzing market trends within the pharmaceutical sector.
Education and Expertise
Ziyan Liu holds a Bachelor's degree in Risk Management and Insurance from Nankai University, where studies spanned from 2016 to 2020. Liu graduated from the School of Finance, which emphasized data analytical skills and business acumen. Liu furthered education at Columbia Business School, obtaining a Master of Science in Marketing Science from 2020 to 2021. This program combined qualitative and quantitative studies to enhance statistical expertise and strategic market research approaches.
Experience at Google
In 2021, Ziyan Liu participated in the Google Student Marketing Analytics & Research Talent (SMART) Program for three months in New York, United States. This program provided Liu with exposure to marketing analytics and research methodologies within a leading tech company. The experience contributed to Liu's understanding of digital marketing and customer insights.
Focus on Marketing Strategies
Ziyan Liu has a strong focus on developing marketing strategies, particularly in product management and digital marketing. This emphasis is complemented by a deep understanding of customer behavior and market dynamics. Liu's background in risk analysis enhances the ability to assess market risks and opportunities, making contributions to effective marketing initiatives.