Catherine Q.
About Catherine Q.
Catherine Q. serves as the Vice President and Head of Marketing for North America and EMEA at PingCAP, where she oversees marketing initiatives and go-to-market strategies. With extensive experience in demand generation and customer advocacy, she has held various marketing leadership roles across multiple companies since 2001.
Current Role at PingCAP
Catherine Q. serves as the Vice President, Head of Marketing for North America and EMEA at PingCAP. In this role, she oversees all marketing initiatives across these regions. She is responsible for building and scaling the go-to-market strategy and operations, ensuring alignment with the company's objectives. Catherine collaborates with sales, engineering, and product teams to deliver value to customers and stakeholders, focusing on effective marketing strategies that drive growth.
Previous Experience in Marketing
Catherine Q. has held several significant marketing positions prior to her current role at PingCAP. She worked as a Senior Manager of Marketing at Castlight Health from 2015 to 2016. Following this, she served as Senior Director of Marketing at Qventus, Inc from 2019 to 2020 and at Totango from 2018 to 2019. Additionally, she was the Director of Marketing at Satmetrix from 2016 to 2018. Catherine also held the position of Vice President of Growth and Revenue Marketing at Imply from 2021 to 2022.
Consulting and Advisory Roles
Since 2018, Catherine Q. has been working as a marketing consultant and advisor for various startups. In this capacity, she provides expertise in developing demand generation strategies and customer advocacy programs. She advises startups on both Sales-Led Growth (SLG) and Product-Led Growth (PLG) strategies, helping them to navigate marketing challenges and optimize their growth potential.
Educational Background
Catherine Q. holds a Bachelor of Science degree in Computer Science from The Ohio State University. She furthered her education by obtaining an MBA from The University of Chicago Booth School of Business, where she studied Marketing Management, Strategic Management, Entrepreneurship, and Finance. This educational foundation supports her extensive career in marketing and technology.
Early Career in Technology
Before transitioning into marketing, Catherine Q. spent over a decade in various roles within the technology sector. From 2001 to 2012, she worked as a Software Engineer, Project Manager, and Product Manager across multiple companies in the United States. This experience provided her with a strong technical background that complements her marketing expertise.