Howard Cheng
About Howard Cheng
Howard Cheng is a Regional Account Executive at PingCAP, with a decade of experience in business development and account management across various regions. He has previously held positions at notable companies such as SAP, Foxconn, and Google, where he focused on strategic account management and product marketing.
Current Role at PingCAP
Howard Cheng serves as a Regional Account Executive at PingCAP, a position he has held since 2022 in Singapore. In this role, he focuses on driving sales and managing client relationships within the region. His responsibilities include onboarding new customers and expanding the company's presence in Southeast Asia.
Previous Experience at Google
Prior to his current role, Howard Cheng worked at Google from 2018 to 2022. He held two positions: Territory Manager for Google Cloud and Field Sales Executive. During his tenure, he was responsible for managing cloud services sales and developing strategies to enhance customer engagement in Singapore and Taiwan.
Experience at SAP and Foxconn
Howard Cheng has significant experience in the tech industry, having worked at SAP and Foxconn. He was a Strategic Account Manager at SAP from 2017 to 2018 in Taipei, Taiwan, and previously held the position of Product Marketing Manager at Foxconn from 2015 to 2016 in Greater China. His roles involved managing key accounts and developing marketing strategies for technology products.
Educational Background
Howard Cheng earned a Bachelor’s Degree in Electrical and Computer Engineering from National Chiao Tung University, where he studied from 2009 to 2013. This educational background provided him with a solid foundation in technology and engineering principles, which he has applied throughout his career in various roles.
Professional Skills and Approach
With a decade of experience in Business Development, Account Management, Project Management, and Product Marketing, Howard Cheng advocates for a customer-centric approach in sales. He emphasizes understanding prospects' challenges and demonstrating empathy towards stakeholders' situations, which enhances his effectiveness in building relationships and driving sales.