Yuya Xu
About Yuya Xu
Yuya Xu is a Marketing Program Manager at PingCAP, where he engages with the developer community in the APAC region. He holds a Master's degree in Marketing Analytics and Insights from NUS Business School and has a background in Psychology and Sociology from UC Irvine.
Work at PingCAP
Yuya Xu has been serving as a Marketing Program Manager at PingCAP since 2023. In this role, he engages with the developer community across the APAC region, focusing on promoting TiDB, a distributed database known for its scalability and real-time analytics capabilities. His responsibilities include developing marketing strategies that resonate with developers and fostering relationships within the tech community.
Previous Experience at 字节跳动
Prior to joining PingCAP, Yuya Xu worked at 字节跳动 as a Program Manager in the Startup Ecosystem for three months in 2023. In this position, he contributed to initiatives that supported startups, leveraging his skills in program management to enhance the ecosystem for emerging businesses.
Education and Expertise
Yuya Xu holds a Master's degree in Marketing Analytics and Insights from NUS Business School, where he studied from 2023 to 2024. He also earned a Bachelor of Arts degree from UC Irvine, focusing on Psychology, Sociology, and Criminology, Law and Society, from 2017 to 2020. His educational background equips him with a strong foundation in both analytical and social sciences, enhancing his capabilities in B2B marketing.
Passion for B2B Marketing
Yuya Xu has a keen interest in B2B marketing, particularly within the realm of open source distributed databases. His role at PingCAP allows him to combine this passion with his expertise in marketing analytics, enabling him to effectively communicate the benefits of TiDB to the developer community.