Marty Caplan
About Marty Caplan
Marty Caplan is an experienced game producer and business development director with a diverse background in the gaming and entertainment industries. He has held significant roles at various companies, including Amber, Zynga, and Electronic Arts, and has contributed to projects such as the FDA-approved game for addiction treatment and the early development of Toy Story at Pixar.
Work at Pixar Animation Studios
Marty Caplan has been an intern at Pixar Animation Studios since 1995. During this extensive tenure, he contributed to the story department on the iconic animated film Toy Story, aiding in its early development stages. His long-standing association with Pixar highlights his commitment to the animation industry and his involvement in significant projects.
Professional Experience in Game Development
Marty Caplan has held various roles in the game development industry. He worked as a Senior Producer at PLAYSTUDIOS from 2014 to 2015 and at Zynga from 2017 to 2020. He also served as Head of Blockchain Games Vertical at Amber from 2020 to 2023 and currently holds the position of Director of Business Development & Evangelist, Innovation at Amber. His experience spans multiple companies and roles, showcasing his expertise in game production and development.
Leadership Roles and Contributions
Caplan served on the Board of Directors at Independent Arts & Media from 2017 to 2022. He was also an Executive Producer at No, You Shut Up Games for six months in 2016-2017. His leadership roles reflect his ability to guide teams and projects in the gaming sector, contributing to the growth and direction of the organizations he has been part of.
Education and Expertise
Marty Caplan earned a Bachelor of Arts degree in Creative Writing and Studio Art from the University of California, Davis, from 1990 to 1994. His educational background supports his creative endeavors in both game design and storytelling, providing a foundation for his work in the entertainment industry.
Innovative Projects and Achievements
Caplan led the development of the world's first FDA-approved game for addiction treatment while at Pear Therapeutics. He also worked as a Senior Producer at Sixense, where he led a team to create gameplay for the Razer Hydra motion control hardware in a Valve game mod for Portal 2. His involvement in groundbreaking projects demonstrates his innovative approach to game design and development.