Katya Matkova
About Katya Matkova
Katya Matkova is a Senior Manager of UK Consumer Insights at Pixel United, with a background in various leadership roles in consumer insights and research. She has extensive experience in both quantitative and qualitative research methodologies and has worked in Canada and the UK.
Current Role at Pixel United
Katya Matkova serves as the Senior Manager of UK Consumer Insights at Pixel United. She has held this position since 2022, contributing to the understanding of consumer behavior in the UK market. In this role, she focuses on leveraging customer insights to inform business strategies and drive growth.
Previous Experience at Grainger Canada
Prior to her current role, Katya worked at Grainger Canada as the Head of Insights from 2017 to 2021. During her four years in this position, she was based in Toronto, Ontario, Canada. Her work involved analyzing consumer data to enhance business decision-making and improve customer engagement.
Career at Research Strategy Group
Katya held multiple roles at Research Strategy Group, starting as a Senior Research Associate from 2011 to 2014. She then progressed to Director of Brand Innovation and Research from 2014 to 2016, and later became Associate Vice President of Innovation from 2016 to 2017. Her tenure at the company focused on innovation and brand research, contributing to various projects that emphasized customer insights.
Educational Background
Katya Matkova earned her Master of Environmental Studies from the University of Waterloo, completing her studies from 2006 to 2008. She also holds a Bachelor of Science degree with Cum Laude distinction from Intercollege/University of Nicosia, where she studied from 2003 to 2006. Her educational background supports her expertise in research methodologies.
Research Methodologies and Skills
Katya has developed expertise in both traditional and emerging quantitative and qualitative research methodologies. She is recognized for her problem-solving skills and adaptability to new environments. Her ability to build strong relationships with internal and external partners has been instrumental in her career, particularly in bringing the customer voice to life across various industries.