Minwoo Lee
About Minwoo Lee
Minwoo Lee serves as the Studio Head and General Manager at Pixel United in Helsinki, Finland, where he has worked since 2021. He has extensive experience in the gaming industry, having held various leadership roles at companies such as Dodreams Ltd., Ubisoft, and Electronic Arts.
Work at Pixel United
Minwoo Lee has served as the Studio Head and General Manager at Pixel United since 2021. In this role, he operates in a hybrid work environment based in Helsinki, Uusimaa, Finland. His responsibilities include overseeing studio operations and guiding the development of mobile game products. Under his leadership, the studio has expanded significantly, growing from 2 to 22 employees within 1.5 years.
Previous Experience in Game Development
Prior to his current position, Minwoo Lee held several key roles in the gaming industry. He was the Head of Product at Dodreams Ltd. from 2019 to 2020. Before that, he worked at Electronic Arts (EA) as Creative Director from 2016 to 2019, and at Rovio Entertainment Ltd. as Head of Design from 2014 to 2016. His career began at T3 Entertainment as Lead Designer, where he worked from 2000 to 2005.
Education and Expertise
Minwoo Lee earned a Bachelor's of Arts degree from The University of Seoul. He also served as a Senior Lecturer at DigiPen Institute of Technology in Singapore from 2011 to 2014, where he contributed to the education of future game developers. His academic background complements his extensive industry experience.
Achievements in Game Studio Development
Minwoo Lee successfully pitched the core business vision and go-to-market product portfolios that led to the establishment of a new game studio in Helsinki, collaborating with one of the Top 5 mobile game publishers. He defined the studio's product and portfolio category towards the 'LightCore' market and implemented a strategy for rapid game development, delivering testable games every 3 to 4 months.
Innovative Game Product Initiatives
Throughout his career, Minwoo Lee has initiated two game products with market-proven examples and data, enhancing the likelihood of product success. He focused on creating free-to-play (F2P) mobile products based on benchmarks and quick proof of concept (POC), utilizing data to validate fun and engagement before full production.