Sarah Gurbach
About Sarah Gurbach
Sarah Gurbach is a Senior Consumer Insights Manager at Pixel United, where she has worked since 2022. She has extensive experience in consumer insights and digital marketing, having held various roles at companies such as Seer Interactive and Yesler.
Current Role at Pixel United
Sarah Gurbach serves as the Senior Consumer Insights Manager at Pixel United, a position she has held since 2022. In this role, she manages research for the company's Casual Gaming business. Her responsibilities include providing insights that support franchise games, new game development, marketing initiatives, user acquisition strategies, and collaboration with product teams. Her expertise in consumer behavior is crucial for driving informed decisions within the gaming sector.
Previous Experience in Consumer Insights
Prior to her current role, Sarah worked at Seer Interactive as a Senior Manager - Search and Audience Insights from 2018 to 2020. She also held the position of Consumer Insights Manager at Pixel United from 2020 to 2022. Earlier in her career, she contributed as an Audience Insights Contractor at Seer Interactive for two months in 2018. Her extensive experience in consumer insights has shaped her understanding of market dynamics and audience engagement.
Background in Digital Marketing
Sarah has a solid foundation in digital marketing, having worked as a Digital Marketing Manager at Yesler and Zumiez. At Yesler, she worked part-time from 2017 to 2018, and at Zumiez, she focused on Juniors' Apparel & Footwear from 2016 to 2017. Her roles involved developing marketing strategies that effectively targeted consumer segments, enhancing her skills in audience analysis and campaign execution.
Educational Qualifications
Sarah holds a Bachelor of Science degree in Public Relations from San Jose State University. She further advanced her education by obtaining a Master of Science in Applied Psychology with a focus on Consumer Psychology from the University of Southern California, completing her studies in 2018. This educational background provides her with a strong theoretical foundation to analyze consumer behavior and apply insights effectively in her professional roles.
Engagement in Passion Projects
In addition to her professional work, Sarah engages in passion projects that involve offering research and insights services to nonprofits. She focuses particularly on organizations that advocate for reproductive rights and animal rights. This involvement reflects her commitment to applying her expertise in consumer insights to support causes she is passionate about.