Asaf Ronat
About Asaf Ronat
Asaf Ronat serves as the VP of Product Management at Pixellot, where he has worked since 2018. He has extensive experience in product management, having held leadership roles at several technology companies, including Qognify and NCR Corporation.
Work at Pixellot
Asaf Ronat has served as the Vice President of Product Management at Pixellot since 2018. In this role, he has been instrumental in the development and enhancement of Pixellot's automatic production technology. He played a key role in securing a $160 million funding round for the company in 2022. Ronat has led significant initiatives, including the acquisition and integration of Univ OTT and VidSwap Coaching and Analytics solutions into Pixellot's offerings. He also spearheaded the creation of an open platform marketplace, allowing third-party services to integrate with Pixellot's technology.
Previous Experience in Product Management
Before joining Pixellot, Asaf Ronat held the position of Vice President of Product Management at Qognify from 2015 to 2018. His earlier experience includes serving as VP of Product Management at EyeClick from 2013 to 2015. Ronat's career began at NCR Corporation, where he worked as a Senior Product Manager from 2007 to 2013. His diverse roles at NCR also included positions as a Developer, Business Analyst, and Business Analyst Team Leader, providing him with a comprehensive understanding of product development and management.
Educational Background
Asaf Ronat completed his MBA with a focus on High Tech Entrepreneurship and International Business at Ben-Gurion University of the Negev from 2004 to 2006. Prior to his MBA, he earned a Bachelor of Science degree in Information Systems Engineering from the same university, studying from 2001 to 2004. His educational background has equipped him with the necessary skills and knowledge to excel in product management and technology-driven environments.
Product Development Initiatives
In his role at Pixellot, Asaf Ronat has developed and launched innovative products, including a double angle auto production product utilized by Major League Baseball. He implemented a data-driven process to assess new product initiatives and measure the success of features and products. Additionally, he initiated and launched Pixellot's Coaching and Stats/Analytics solution, which is adopted by leading sports teams such as Real Madrid and Barcelona.