Anna Vichitcholchai
About Anna Vichitcholchai
Anna Vichitcholchai is a Senior Customer Success Manager for Strategic Accounts at Placer.ai, specializing in providing retailers with insights into customer behavior and market positioning. She has extensive experience in retail management and customer engagement, having worked with notable brands such as RetailNext and Hugo Boss.
Current Role at Placer.ai
Anna Vichitcholchai serves as the Senior Customer Success Manager for Strategic Accounts at Placer.ai. She has held this position since 2021, focusing on providing retailers with insights into customer behavior and market trends. Her expertise includes analyzing foot traffic and creating consumer profiles, which helps clients make informed marketing and advertising decisions.
Previous Experience at RetailNext
Prior to her current role, Anna worked at RetailNext for four years in various capacities. She began as a Retail Engagement Manager from 2017 to 2019, then transitioned to the role of Global Manager, Retail Engagement Manager for six months in 2021. During her tenure, she specialized in helping retailers understand churn, trade areas, and untapped audiences through geolocation and proximity data.
Background in Retail Management
Anna has extensive experience in retail management, having worked at several notable companies. She was the General Manager at Ermenegildo Zegna Boutique for ten months in 2016. Additionally, she held various positions at Hugo Boss, including Keyholder, Selling Manager, General Manager, and Assistant Selling Manager, accumulating over six years of experience in different roles within the company.
Education and Academic Background
Anna Vichitcholchai studied at San Francisco State University, where she earned a Bachelor’s Degree in International Business. She also attended Universidad Tecnológica Centroamericana, focusing on Marketing and International Business. Her educational background supports her expertise in customer success and retail engagement.