Asaf Moshe
About Asaf Moshe
Asaf Moshe is the Senior Vice President of Growth at Placer.ai, where he has worked since 2024. He has extensive experience in product management and development, having held various leadership roles in companies such as Booking.com and TomTom, and has a strong background in marketing and user experience design.
Current Role at Placer.ai
Asaf Moshe serves as the Senior Vice President of Growth at Placer.ai, a position he has held since 2024. In this role, he focuses on driving business growth and enhancing customer engagement through strategic product management and development. His leadership is instrumental in shaping the company's growth strategies within the New York City Metropolitan Area.
Previous Experience at Booking.com
Prior to his current role, Asaf Moshe worked at Booking.com as a Senior Product Manager in New Product Development from 2017 to 2019. His tenure in the Amsterdam Area involved overseeing product initiatives aimed at enhancing user experience and market competitiveness.
Founding Roles in Startups
Asaf Moshe has a history of founding and leading startups. He was the Founder and CEO of Apps & Smiles from 2011 to 2014 in Israel, and later founded Two Birds Games, serving as CEO from 2014 to 2016. He also co-founded Dr. IVF App, where he held the position of CEO from 2009 to 2011. These roles reflect his entrepreneurial spirit and expertise in product management.
Educational Background
Asaf Moshe holds a Master of Business Administration (MBA) with a focus on Marketing from Bar-Ilan University, which he completed from 2011 to 2013. He also earned a Bachelor of Science (BSc) in Development Biology & Physiology from the same institution between 2006 and 2009. Additionally, he has pursued studies in User Experience Design at Netcraft Academy and Programming at ORT Colleges.
Expertise in Product Management
Asaf Moshe has extensive experience in product management across various industries, including eCommerce, retail, data analytics, gaming, and marketing. He specializes in building high-performing Product and R&D teams, forming strategic partnerships, and optimizing usability and user experience. His skills in market evaluation and go-to-market strategy contribute significantly to business growth.