Chalom Asseraf
About Chalom Asseraf
Chalom Asseraf is the Director of User Experience at Placer.ai, where he has worked since 2023. He has extensive experience in user experience design, having held various roles at Booking.com and Shopify, including leading teams to improve shipping processes and developing innovative voice interfaces in the travel industry.
Current Role at Placer.ai
Chalom Asseraf serves as the Director of User Experience at Placer.ai since 2023. In this role, he is responsible for overseeing the user experience design and strategy, ensuring that the company's products meet the needs of users effectively. His position is based in Ramat Gan, Tel Aviv District, Israel, and operates in a hybrid work environment.
Previous Experience at Booking.com
Chalom Asseraf worked at Booking.com from 2018 to 2022, where he held multiple roles including UX Designer, Design Manager, and Senior UX Designer & Team Lead. During his tenure, he led teams to enhance user experience and played a significant role in developing the first-ever voice interface in the travel industry at Booking.com's Machine Learning center in Tel Aviv.
Experience at Shopify
At Shopify, Chalom Asseraf held the position of UX Manager from 2022 to 2023. He led multiple teams focused on simplifying complex shipping processes, contributing to the overall improvement of the user experience on the platform. His work aimed to streamline operations and enhance customer satisfaction.
Education and Expertise
Chalom Asseraf has extensive experience in user experience design, having worked in various capacities across leading tech companies. His expertise includes leading design teams, developing user-centered solutions, and driving innovation in user interfaces. His background in UX design spans several years, with a focus on enhancing user interactions and experiences.
Personal Interests
Outside of his professional work, Chalom Asseraf participates in marathons as a personal challenge. This interest reflects his commitment to personal growth and perseverance, qualities that may also influence his professional approach to user experience design.