Márcia Leão Soares Pereira
About Márcia Leão Soares Pereira
Márcia Leão Soares Pereira is a Marketing Researcher at Placer.ai, where she has worked since 2023. With a background in data analytics and business intelligence, she has held various roles in marketing and data analysis across multiple companies.
Work at Placer.ai
Márcia Leão Soares Pereira has been employed at Placer.ai as a Marketing Researcher since 2023. In this role, she operates remotely and focuses on leveraging data to inform marketing strategies and enhance business outcomes.
Previous Experience in Data and Marketing
Prior to her current position, Márcia worked at Sinch as a Senior Data & Analytics professional from 2022 to 2023. She also held roles at Pattern Brands as a Data Analyst and at Cadastra as a Data Strategy Specialist EMEA. Her experience includes significant contributions to data optimization and analytics across various organizations.
Education and Expertise
Márcia holds a Master of Business Administration (MBA) in Business Intelligence from Estácio, completed in 2020. She also earned a Bachelor of Communications with a focus on Media and Advertising from the Federal University of Rio Grande do Sul in 2015. Additionally, she obtained a Digital Marketing Professional certification from the Digital Marketing Institute in 2018.
Background in Social Media and Marketing
Márcia has a diverse background in marketing and social media. She served as the Head of Social Media at Forma D Comunicação e Propaganda in 2016 and managed marketing and communication at Grupo Akron Agrinvestment & Business from 2016 to 2019. Her early career included roles such as Marketing Intern at Grêmio FBPA and Assistente de marketing at Curso Anglo Vestibulares.
Data Visualization and Analysis Skills
Márcia possesses expertise in various data visualization tools, including Power BI, Tableau, Looker Studio, and Looker. She has demonstrated the ability to translate complex data insights into actionable recommendations for stakeholders, enhancing decision-making processes in her previous roles.