Asta So, Mfa
About Asta So, Mfa
Asta So is a Growth Marketing Manager with a strong background in editorial strategy and marketing in the B2B SaaS sector. She specializes in creating original content that enhances traffic and engagement, and has extensive experience in diversity, equity, and inclusion initiatives.
Growth Marketing Manager at Plane
Currently, Asta So serves as the Growth Marketing Manager at Plane, a position she has held since 2022. In this role, she focuses on developing and implementing marketing strategies that drive growth and engagement. Her responsibilities include creating original content aimed at increasing traffic and enhancing user engagement. Asta's experience in B2B SaaS marketing informs her approach, allowing her to effectively reach target audiences.
Background in Editorial Strategy and Marketing
Asta So has a strong background in editorial strategy and marketing, particularly within the B2B SaaS sector. She has developed a specialization in creating original content that not only attracts traffic but also fosters engagement among users. Her previous roles have equipped her with the skills necessary to lead marketing initiatives that align with business objectives.
Education and Expertise
Asta So holds a Master of Fine Arts in Creative Writing from the University of Montana, where she studied both fiction and nonfiction. She also earned a Bachelor of Arts with Honors in English Literature, emphasizing Creative Writing, from Stanford University. Additionally, she participated in the Stanford-in-Oxford Programme at the University of Oxford, studying Creative Writing and Art History. This educational background supports her expertise in content creation and communication.
Professional Experience at Submittable
Asta So has extensive experience at Submittable, where she held multiple roles over several years. She served as Editorial Director from 2014 to 2017, overseeing content strategy and production. Following this, she took on the role of Chief of Staff for six months in 2017 and later became Head of People from 2018 to 2020, focusing on organizational development. Additionally, she worked as a Product Manager for one year from 2013 to 2014, contributing to product strategy and execution.
Diversity, Equity, and Inclusion Initiatives
Asta So has expertise in building diversity, equity, and inclusion (DEI) initiatives. Her commitment to fostering inclusive environments is evident in her leadership roles, where she has implemented strategies that promote DEI within organizations. This focus aligns with her broader professional goal of enhancing engagement and collaboration across diverse teams.