Lauren Gibbons
About Lauren Gibbons
Lauren Gibbons serves as the Head of Partnerships & Growth Marketing at Planet FWD, where she focuses on industry partnerships and sustainable growth. She has a diverse background in marketing and demand generation, with previous roles at NielsenIQ, Verint, and Microsoft, and is recognized for her thought leadership in climate-related discussions.
Current Role at Planet FWD
Lauren Gibbons serves as the Head of Partnerships & Growth Marketing at Planet FWD since 2023. In this role, she focuses on forging industry partnerships that contribute to sustainable growth. She has developed a reputation for creating impactful lead generation programs that leverage insights content. Gibbons emphasizes the importance of a transparent and empathetic team culture that fosters inclusivity within the organization.
Previous Experience in Marketing
Lauren Gibbons has extensive experience in marketing across various organizations. She worked at NielsenIQ as VP of Marketing for 11 months in 2022 and previously held the position of Demand Generation Lead for 8 months in 2021. Her experience also includes serving as Sr Marketing Manager at Verint from 2016 to 2019 and as Marketing Director at Label Insight from 2019 to 2021. Additionally, she has held roles at Microsoft, OpinionLab, and Starshot Marketing, where she focused on strategic marketing initiatives.
Educational Background
Lauren Gibbons earned her Master’s degree in Communications in Contemporary Society with a specialization in Public Relations from The Johns Hopkins University, studying from 2006 to 2008. She also holds a Bachelor’s degree in Public Communication from American University, where she studied from 2001 to 2005. Her educational background has equipped her with the skills necessary for effective communication and marketing strategies.
Thought Leadership and Industry Contributions
Lauren Gibbons is recognized for her thought leadership in the marketing and sustainability sectors. She has written about the New York Fashion Act and its implications for decarbonizing the supply chain. Gibbons has also contributed to discussions on the SEC's new mandatory climate disclosures for publicly traded companies in the U.S. Her involvement in webinars has focused on building climate-friendly food brands and addressing the role of carbon credits in the food and beverage industry.
Specializations and Focus Areas
Lauren Gibbons specializes in creating meaningful engagement through storytelling and thought leadership. She has explored various accounting methodologies, including the differences between LCA-based accounting and spend-based accounting. Gibbons has discussed the importance of cradle-to-grave Life Cycle Assessments for food companies and provided insights on the SBTi FLAG guidance for setting reduction targets in the food and beverage sector.