Brooke Ashley Guertin
About Brooke Ashley Guertin
Brooke Ashley Guertin is a Product Marketing Manager at Planful, where she has worked since 2022. She has a background in communications and marketing, with experience in various roles that have contributed to significant sales growth and successful product launches.
Work at Planful
Brooke Ashley Guertin has served as a Product Marketing Manager at Planful since 2022. In this role, she has focused on leading innovative product launches and campaigns aimed at revenue growth and brand awareness. Guertin executed a rebranding and repositioning initiative for a product following an acquisition. She conducts customer interviews to gather feedback on product use and needs, and she tracks key performance metrics to optimize revenue growth and customer acquisition. Her efforts have contributed to a 7% increase in deal win rates and improved lead-to-opportunity conversion rates.
Previous Experience
Before her tenure at Planful, Brooke worked at Plannuh as a Business Development Representative from 2021 to 2022. She also held the position of OfficeTeam Staffing Manager at Robert Half from 2019 to 2020. Prior to these roles, she spent three years at AmSpec Group as a Customer Relations Representative/Marketing from 2015 to 2018. Additionally, she gained early experience as a Communications and Marketing Intern at Pilgrim Day Camp in 2014 and held various positions there from 2007 to 2013, including Area Director and Senior Counselor.
Education and Expertise
Brooke Guertin earned her Bachelor's degree in Communications from the University of New Hampshire, where she studied from 2010 to 2014. She also completed her high school education at Framingham High School, graduating in 2010. Her educational background has equipped her with skills in communications, marketing strategies, and customer engagement, which she has applied throughout her career in various marketing and business development roles.
Achievements in Marketing
Throughout her career, Brooke Guertin has achieved notable results in marketing and sales growth. At Planful, she directed integrated marketing campaigns that increased opportunity to deal conversion rates from 20% to 27%. She also achieved a 28% sales growth, surpassing targets with marketing-sourced revenue reaching 88%. Her ability to craft impactful messaging and optimize pricing and packaging has contributed to her success in driving revenue and enhancing brand positioning.