Casey Mc Kenna
About Casey Mc Kenna
Casey McKenna is a Senior Global Partner Marketing Manager with extensive experience in partner marketing and relationship management. He has held various marketing roles in companies such as The Bearded Bastard, SourceDay, and Medius, and has a strong background in B2B product marketing.
Work at Planful
Casey Mc Kenna serves as the Senior Global Partner Marketing Manager at Planful, a position held since 2022. In this role, Mc Kenna is responsible for managing global partner marketing strategies. This involves coordinating with international teams and partners to enhance marketing initiatives and drive business growth. The position is based in the Austin, Texas Metropolitan Area and operates in a remote capacity.
Previous Experience in Partner Marketing
Prior to joining Planful, Mc Kenna worked at Medius as the Global Partner Marketing Manager for five months in 2022. Before that, Mc Kenna held the position of Digital and Partner Marketing Manager North America at Medius from 2021 to 2022. Mc Kenna also served as the Field and Partner Marketing Manager at SourceDay from 2019 to 2021, and as the E-Commerce Marketing Director at The Bearded Bastard from 2013 to 2019.
Education and Expertise
Mc Kenna studied Marketing and Marketing Management at Tarleton State University, earning a Bachelor of Business Administration (BBA) from 2009 to 2011. Mc Kenna continued education at Southeastern Oklahoma State University, obtaining another BBA in Marketing from 2011 to 2013. Mc Kenna possesses expertise in managing global partner marketing strategies, relationship and channel management, and advanced skills in marketing automation using Marketo.
Background in Marketing and Management
Before focusing on partner marketing, Mc Kenna gained experience as a Production Manager at Flex from 2011 to 2013. Additionally, Mc Kenna worked as a Driver/Mover at TWO MEN AND A TRUCK® from 2009 to 2013. This diverse background contributes to Mc Kenna's comprehensive understanding of marketing and operational management.
Skills in Marketing Tools
Mc Kenna has advanced skills in using Marketo for marketing automation and lead management. Additionally, Mc Kenna is experienced in utilizing Adobe Creative Suite to create marketing materials and campaigns. This technical proficiency supports Mc Kenna's role in product marketing, particularly in positioning and promoting software solutions in the B2B sector.