Chia Xiong Turner
About Chia Xiong Turner
Chia Xiong Turner serves as the Director of Demand Generation at Planful, where he has worked since 2022. With over 10 years of experience in B2B, SaaS, and startup environments, he has held various marketing roles at companies such as Gympass, Marketo, and Forbes.
Current Role at Planful
Chia Xiong Turner serves as the Director of Demand Generation at Planful, a company specializing in financial planning and analysis software. In this role, she focuses on developing and executing marketing strategies that drive demand and support the company's growth objectives. Since joining Planful in 2022, she has leveraged her extensive experience in demand generation to enhance the company's marketing efforts.
Previous Experience at Gympass
Prior to her current position, Chia held multiple roles at Gympass, including Senior Manager of Lifecycle Marketing and Senior Manager of Enterprise Digital Growth. During her tenure from 2020 to 2022, she contributed to the company's marketing strategies in New York, focusing on enhancing customer engagement and driving growth through targeted marketing initiatives.
Background in Marketing and Demand Generation
Chia Xiong Turner has over 10 years of experience in marketing, particularly in B2B, SaaS, and startup environments. Her background includes positions at notable companies such as Marketo, Forbes, and Shutterstock, where she developed marketing initiatives aimed at optimizing business growth. Her expertise encompasses demand generation, lifecycle marketing, and digital growth strategies.
Educational Background
Chia studied at Stanford University, where she earned a Bachelor of Arts in International Relations from 2009 to 2013. Her education provided a foundation for her career in marketing and demand generation. Additionally, she participated in the Leadership Enterprise for a Diverse America program in 2008, further enhancing her leadership skills.
Early Career and Internships
Chia began her career with various internships, including roles at Apptera and Advent Software. She also worked as a Teacher Assistant and in the Political Psychology Research Group at Stanford University. These early experiences contributed to her understanding of marketing and business development, laying the groundwork for her future roles in the industry.