Emily Sankaran (Ross)
About Emily Sankaran (Ross)
Emily Sankaran (Ross) is the Director of Demand Generation at Planful, where she has worked since 2022. With a background in marketing across various companies, she has transitioned from publishing in New York to fast-growth startups in San Francisco, focusing on enhancing customer experiences through collaboration and storytelling.
Current Role at Planful
Emily Sankaran serves as the Director of Demand Generation at Planful, a position she has held since 2022. In this role, she focuses on developing and executing strategies that drive demand for Planful's products and services. Her responsibilities include overseeing marketing campaigns and collaborating with cross-functional teams to enhance customer engagement. Emily's experience in demand generation enables her to leverage data-driven insights to optimize marketing efforts.
Previous Experience at Planful
Prior to her current role, Emily worked at Planful as a Senior Demand Generation Manager from 2020 to 2022. During this time, she was responsible for managing various marketing initiatives aimed at increasing brand awareness and lead generation. Her tenure at Planful has contributed to her expertise in demand generation strategies and marketing analytics.
Background in Marketing and Publishing
Emily transitioned from the publishing industry in New York to fast-growth startups in San Francisco over the past decade. Her diverse background includes roles in digital marketing, social media management, and demand generation across various companies. This experience has equipped her with a comprehensive understanding of marketing dynamics in both traditional and digital landscapes.
Educational Qualifications
Emily holds a Bachelor of Arts (B.A.) in English with a minor in Art History from the University of Washington, where she studied from 2008 to 2012. Additionally, she has pursued further education at Columbia University, earning a Certificate in Publishing and Digital Media since 2013. Her academic background supports her expertise in marketing and storytelling.
Professional Skills and Interests
Emily is recognized for her ability to humanize customer experiences through cross-functional collaboration, design, and storytelling. She describes herself as a creative marketer and an enthusiastic design thinker. Emily is also a data-driven problem solver, focusing on analytical solutions to enhance creative marketing campaigns.