Kate Sheka
About Kate Sheka
Kate Sheka serves as the Director of Revenue Operations at Planful, a position she has held since 2023. With over a decade of experience in marketing operations, she has previously worked in various roles at organizations such as EveryAction and EAB.
Work at Planful
Kate Sheka currently serves as the Director of Revenue Operations at Planful. She has held this position since 2023, contributing to the company's revenue strategies and operational efficiencies. Prior to this role, she worked at Planful as the Director of Marketing Operations for five months in 2022 to 2023. Her experience at Planful reflects her expertise in revenue management and marketing operations.
Previous Experience in Marketing Operations
Before joining Planful, Kate Sheka worked at EveryAction as the Director of Marketing Operations from 2020 to 2022. In this role, she focused on enhancing marketing strategies and operations. Additionally, she held various positions at EAB, including Director of Marketing Operations & Digital Marketing, Associate Director of Marketing Operations, and Senior Marketing Manager, accumulating significant experience in marketing operations within the Washington D.C. Metro Area.
Educational Background
Kate Sheka studied at Michigan State University, where she earned a Bachelor of Arts (B.A.) degree with a dual major in Professional Writing and Spanish from 2009 to 2013. She also participated in a Spanish Language and Literature program at the University of Virginia, which included a study abroad experience in Valencia, Spain. This educational background supports her proficiency in both writing and language.
Expertise in Marketing Automation
With over 10 years of experience, Kate Sheka specializes in marketing automation, lead management, and lifecycle analytics. Her career has been characterized by a commitment to creating scalable and efficient marketing organizations. She emphasizes the integration of technology in marketing processes to enhance operational effectiveness and drive revenue growth.
Career Progression
Kate Sheka's career began as a Content Writer at Advicent Solutions from 2013 to 2014, followed by a role as Communications Specialist at the same company. She then transitioned to STATS LLC as a Copy Editor in 2015. Her progression through various marketing roles at EAB and EveryAction showcases her growth in the field of marketing operations and her ability to adapt to different organizational needs.