Kelly Wiersma
About Kelly Wiersma
Kelly Wiersma is a Customer Marketing Manager at Planful, where she has worked since 2024. She has extensive experience in lifecycle marketing, having held various roles at companies such as Shopify, LoyaltyOne, and Flexport.
Work at Planful
Kelly Wiersma currently serves as the Customer Marketing Manager at Planful, a position she has held since 2024. Her role is remote and based in Ontario, Canada. In this capacity, she focuses on enhancing customer marketing strategies and initiatives.
Previous Experience in Marketing
Before joining Planful, Kelly Wiersma accumulated extensive experience in marketing roles. She worked at LoyaltyOne as a Client Marketing Specialist from 2017 to 2021, where she managed lifecycle marketing programs for FinTech clients. She then transitioned to Shopify as a Senior Lifecycle Marketing Manager from 2022 to 2023, where she oversaw marketing programs for over 20,000 merchants. Following her time at Shopify, she joined Flexport as a Senior Lifecycle Marketing Manager in June 2023.
Education and Certifications
Kelly Wiersma completed her high school education at Robert Bateman High School, earning a High School Diploma from 2004 to 2008. She then attended Carleton University, where she studied Communication Studies and obtained a Bachelor’s Degree from 2008 to 2012. Additionally, she has completed a certification in Marketing Strategy from Reforge.
Background in Event Coordination
Kelly Wiersma has a background in event coordination, having worked as a Marketing and Event Coordinator for the Burlington Beer Festival from 2013 to 2015. She also held the position of Promotions Coordinator at Molson Coors for one year in 2011 to 2012. These roles contributed to her skills in managing marketing events and promotions.
Skills in Lifecycle Marketing
Throughout her career, Kelly Wiersma has developed strong skills in lifecycle marketing. At Shopify, she utilized data-driven insights and segmentation to enhance customer acquisition, engagement, and retention rates. Her experience includes partnering with cross-functional teams to deliver consistent brand experiences across multiple channels.