Lauren Zimmer
About Lauren Zimmer
Lauren Zimmer serves as the Sr Director of Customer Success Operations at Planful, where she has worked since 2023, following a four-year tenure as Director in the same department. With a diverse background in marketing and sales operations across various companies, she possesses expertise in data management, email marketing, and CRM systems.
Work at Planful
Lauren Zimmer has held multiple roles at Planful since 2020. She began as the Director of Customer Success Operations, where she worked for four years. In 2023, she advanced to the position of Senior Director of Customer Success Operations. Her tenure at Planful has been marked by her focus on enhancing customer success strategies and operations. She operates from Charlotte, North Carolina.
Previous Experience
Before joining Planful, Lauren Zimmer gained extensive experience in various roles. She worked at ON24 as a Senior Marketing Operations Manager for five months in 2015 and held several positions there, including Sales, Marketing Operations Specialist, and Marketing Manager from 2010 to 2015. Additionally, she served as a Marketing Manager at inMotionNow and later as Sales Operations Manager from 2018 to 2019. She also worked as a Marketing & CRM Manager at MapAnything, Inc. from 2016 to 2017.
Education and Expertise
Lauren Zimmer studied at Central Piedmont Community College. She possesses expertise in Eloqua Administration, a marketing automation platform, and has developed skills in data management and email marketing. Her background includes experience in both outside and inside sales, particularly in B2B environments, and she has worked in the healthcare and life sciences industries.
Technical Skills
Lauren Zimmer is proficient in basic HTML and CRM systems, which enhances her capabilities in customer service and client relations. She has experience using various marketing and sales operations tools, including Jigsaw, Genius, and Act On Software. Her technical skills support her roles in customer success and marketing operations.