Peyton Backus
About Peyton Backus
Peyton Backus is the Manager of Sales Development at Planful, where he has worked since 2022. He has a diverse background in sales and customer service, having held various roles at companies such as TD, Reebok, and Lowe's, and holds a Bachelor of Business Administration from Conestoga College.
Current Role at Planful
Peyton Backus serves as the Manager of Sales Development at Planful, a position held since 2022. In this role, Backus focuses on developing talent and driving performance within the sales team. Responsibilities include engaging in dedicated coaching and development to ensure the growth of team members. Backus emphasizes the importance of maximizing team capability and outcomes, fostering a culture of collaboration and inclusivity.
Previous Experience at Planful
Prior to the current managerial role, Peyton Backus worked as a Sales Development Representative at Planful for nine months in 2022. This position involved direct engagement with potential clients and contributed to the overall sales strategy of the organization. Backus's experience in this role laid the foundation for the subsequent promotion to Manager of Sales Development.
Career Background
Peyton Backus has a diverse career history, having held various positions across multiple organizations. Prior to joining Planful, Backus worked at TD as a Personal Banking Specialist from 2019 to 2021 and as a Consumer Experience Associate for seven months in 2019. Additionally, Backus served as a Retail Sales Manager at Reebok from 2015 to 2018 and as a Sales Support Specialist at Danby Appliances for four months in 2018. Earlier in the career, Backus was a Sales Associate at Lowe’s Companies Canada for six months in 2013.
Education and Expertise
Peyton Backus studied at Conestoga College, where a Bachelor of Business Administration (BBA) was achieved with a focus on International Business from 2015 to 2019. This educational background provides a strong foundation for Backus's expertise in sales development, strategy, and team management. The knowledge gained during this period supports a focus on creative problem-solving and insight-driven strategy development.
Leadership and Management Style
Peyton Backus is dedicated to inclusive people management and leadership, aiming to foster a strong team culture. Backus engages in stakeholder management and influences organizational alignment to drive effective business decisions. The approach emphasizes building cohesive collaborations across functions, ensuring comprehensive perspectives on problems and strategies. This leadership style is driven by a desire to maximize both personal and team potential.