Richard Ford
About Richard Ford
Richard Ford serves as the Regional Sales Director APAC at Planful in Melbourne, Australia, where he has worked since 2021. With a rich background in software sales and extensive experience in various industries, he possesses strong expertise in business analytics and performance management.
Work at Planful
Richard Ford has served as the Regional Sales Director APAC at Planful since 2021. Based in Melbourne, Victoria, Australia, he has been responsible for overseeing sales operations in the Asia-Pacific region for three years. His role involves developing sales strategies and managing client relationships to drive growth and enhance customer satisfaction.
Previous Employment History
Prior to joining Planful, Richard Ford held several positions in the technology and sales sectors. He worked at Adaptive Insights as a Regional Sales Account Manager from 2013 to 2021. Before that, he was with IBM as a Business Analytics Sales representative from 2008 to 2012. His earlier roles included positions at Cognos, where he served as a Strategic Account Manager and Senior Presales Executive, and at SAP Australia as a Senior Presales Consultant.
Education and Expertise
Richard Ford has a strong educational background with degrees from Charles Sturt University and Macquarie University. He studied Marketing at Charles Sturt University, earning a Graduate Diploma in Marketing and a Diploma in Marketing. Additionally, he obtained a Bachelor of Economics from Macquarie University, where he focused on Accounting, Business Law, and Economics. His expertise includes ERP systems, CRM, mobility applications, business analytics, and performance management.
Industry Specialization
Richard Ford specializes in software sales across various industries, including Retail, Fast-Moving Consumer Goods (FMCG), Life Sciences, Entertainment and Media, and Industrial sectors. His extensive experience allows him to translate complex business requirements into effective solutions that maximize return on investment for clients.
Personal Interests
Outside of his professional responsibilities, Richard Ford enjoys spending time with family and engaging in outdoor activities such as golfing and cycling. He also has a passion for building projects and collecting wine. He values the importance of collective effort and aims to instill this belief in his children.