Rowan Tonkin
About Rowan Tonkin
Rowan Tonkin serves as the Chief Marketing Officer at Planful, where he leads the go-to-market strategy and operations. With a background in Internet Science and Technology from the University of Wollongong, he has extensive experience in marketing and revenue operations across various high-growth startups and large organizations.
Current Role at Planful
Rowan Tonkin serves as the Chief Marketing Officer at Planful, a position he has held since 2021. In this role, he is responsible for leading the go-to-market strategy and operations. His focus is on creating efficient processes and leveraging technology to enhance resource utilization. His leadership aims to deliver high value through powerful content and a deep understanding of buyer communication.
Previous Experience at Planful
Prior to his current role, Rowan Tonkin worked at Planful as Senior Vice President of Marketing and Revenue Operations from 2020 to 2021. He also held the position of Senior Vice President of Marketing from 2019 to 2020. His tenure at Planful has involved significant contributions to marketing strategies and revenue operations, particularly in the San Francisco Bay Area.
Career Background in Marketing and Operations
Rowan Tonkin has extensive experience in marketing and operations across various organizations. He worked at Anaplan as Senior Director of Product Marketing from 2015 to 2017. He also served as VP of Revenue Operations and Marketing Demand Center at OmniSci from 2017 to 2019. His career includes roles at Infor, where he was Presales Director and Customer Success Manager, and a Consultant from 2008 to 2015 in London, United Kingdom.
Education and Academic Background
Rowan Tonkin studied at the University of Wollongong, where he earned a Bachelor’s degree in Internet Science and Technology from 2001 to 2007. He also attended St Edmunds College in Canberra from 1995 to 2000. His educational background has provided a foundation for his career in marketing and operations.
Thought Leadership and Industry Engagement
Rowan Tonkin is recognized for his contributions to thought leadership in the marketing field. He has been featured on 'The Next CMO' podcast, where he discussed the acquisition of Plannuh and shared insights on marketing strategies. His ability to simplify complex problems and create effective solutions is noted in his professional engagements.